Best UGC platforms for brands compared by how they charge
The best UGC platform for your brand depends less on features and more on how it charges you. Here is how the main fee models compare, based on each platform's public pricing.
Fee models of popular UGC platforms
| Platform | How it charges brands | Worth knowing |
|---|---|---|
| Billo | Per video, from about $99, in prepaid packs | Managed format, less freedom over rates and terms |
| Insense | Plans from $400 a month (annual) or $500 a month (quarterly), plus a 7% to 20% fee on creator pay | Quarterly or annual commitment before you hire anyone |
| JoinBrands | Free pay as you go plan or plans from $99 to $499 per month, plus an 8 to 15% fee | Creators also pay a fee on their earnings |
| Collabstr | Free tier with a 10% hiring fee, campaigns from $249 a month (annual), creators pay 15% | Fees on both sides, influencer focus |
| Influee | Monthly subscription for brands | You pay before you hire anyone |
| UgcBoard | Flat 15% of the campaign you fund | No subscription, escrow and license included |
Figures come from each platform's public pricing and published pricing reviews as of 2026. Pricing changes, so check each site before you decide. For a closer look at two of them, see the Billo alternative breakdown the JoinBrands alternative cost math, the Collabstr alternative fee comparison, the Insense pricing breakdown and the Billo pricing guide to packs and add-ons and the Influee alternative comparison for monthly plan buyers and the Trend UGC alternative page for brands weighing credit packs. Selling on Amazon? See Amazon UGC for listing videos.
How to choose a UGC platform
- Running campaigns every month at volume? A subscription can pay off if you use it fully.
- Running campaigns when you need them? A per campaign fee avoids paying for idle months.
- Want control over creators and rates? Pick a marketplace where you set the payout and choose who to hire.
- Running paid ads? Make sure usage rights and whitelisting are written into every agreement.
- Worried about non delivery? Look for escrow and published dispute rules.
Where UgcBoard fits
UgcBoard suits brands and agencies that want to pay only for campaigns they run, choose their own creators, and have escrow, licensing and payouts handled automatically. It doesn't offer managed creative direction or editing.