Best UGC platforms compared by how they charge
The best UGC platform for your brand depends less on features and more on how it charges you. Here is how the main fee models compare, based on each platform's public pricing.
Fee models of popular UGC platforms
| Platform | How it charges brands | Worth knowing |
|---|---|---|
| Billo | Per video, from about $99, in prepaid packs | Managed format, less freedom over rates and terms |
| Insense | Monthly subscription of about $400 to $500 plus fees | You pay before you hire anyone |
| JoinBrands | Plans up to $99 per month plus an 8 to 15% fee | A plan and a fee |
| Collabstr | 10% brand fee plus a 15% creator fee, paid tier at $249 per month | Fees on both sides, influencer focus |
| Influee | Monthly subscription for brands | You pay before you hire anyone |
| UgcBoard | Flat 15% of the campaign you fund | No subscription, escrow and license included |
Figures come from each platform's public pricing as of 2026. Pricing changes, so check each site before you decide.
How to choose a UGC platform
- Running campaigns every month at volume? A subscription can pay off if you use it fully.
- Running campaigns when you need them? A per campaign fee avoids paying for idle months.
- Want control over creators and rates? Pick a marketplace where you set the payout and choose who to hire.
- Running paid ads? Make sure usage rights and whitelisting are written into every agreement.
- Worried about non delivery? Look for escrow and published dispute rules.
Where UgcBoard fits
UgcBoard suits brands and agencies that want to pay only for campaigns they run, choose their own creators, and have escrow, licensing and payouts handled automatically. It doesn't offer managed creative direction or editing.