UgcBoard lets a SaaS team hire US creators to film short, human demo videos for a software product: a screen recorded walkthrough, a first use reaction, a "here is how I do X with it" clip. You post a brief for free, creators apply with their rate, you fund the campaign into escrow and pay only for videos you approve. There is no monthly plan, so a team that needs six videos for a launch pays for six videos.
Software is hard to film. There is no box to unwrap and no before and after on a face, so most SaaS ads end up as a screen capture with a voiceover nobody believes. A creator who actually opens your product, talks over the screen and shows one job getting done in thirty seconds changes that. The video reads as a person using the tool, which is what a cold B2B or prosumer audience wants to see before a free trial. On UgcBoard you brief the job to show, set the payout and the ad rights, and get files you can run on LinkedIn, Meta, TikTok and YouTube Shorts, and put on your pricing page.
The creator records their own screen while using your product on a real task, such as sending an invoice, scheduling a post or cleaning a spreadsheet. You give a trial account. The brief lists the three steps to show and the one outcome to say out loud.
A creator who has never seen the product reacts on camera to the onboarding. It is the most honest format and it exposes friction your team no longer sees. Use it for ads and also as product feedback.
A freelancer, an agency owner and an operations manager use the same tool for different reasons. Order the same brief from creators who fit each role and you get hooks that speak to each buyer.
SaaS runs on paid acquisition, so the license matters. State the channels, the term and whether the ad may run from the creator's handle. See UGC contract and usage rights for what each right adds to the price.
You choose the payout per video, with the typical US range shown in the campaign builder, instead of accepting a menu price. The UGC rates page shows how rights change the number.
Product in one line, the job to demonstrate, the steps, the claims allowed, the format and the ad rights. The UGC brief guide has a structure creators can film from. Add a login for a trial account with the plan that shows the feature.
Pick a payout per video and fund the campaign into escrow. The money is held until you approve a video.
Creators apply with a portfolio and a rate. Look for people who already film software or productivity content, and check that they speak clearly over a screen recording.
Ask for up to two revision rounds. On approval the payout goes out, your license starts and you upload the video to your ad account.
Say you launch a scheduling feature and want four demos from different roles at a $150 payout each, with organic and paid use for three months. Planning the rights at +40% of the base, the campaign budget is $840.
| Line | Amount |
|---|---|
| Production, 4 x $150 | $600 |
| Paid use 3 months, +40% | $240 |
| Total funded into escrow | $840 |
| Platform fee inside the budget, 15% | $126 |
| Creator payouts, 85% | $714 |
Each creator receives $178.50, and no fee is added on top of the $840. If your trial to paid conversion is 10% and a customer is worth $300 in first year revenue, the batch pays back after roughly 28 trial signups attributed to the videos ($840 divided by $30 expected revenue per signup). Use your own conversion and revenue numbers. The figures are an example, not a quote or a prediction. The rights add-on follows the planning ranges on the UGC rates page.
Prices of other platforms come from their public pages in October and November 2026 and change often, so confirm before you buy.
| UgcBoard | Per video service | Prepaid credit pack service | |
|---|---|---|---|
| Monthly plan | None | None, prepaid balance | None, packs expire after 12 months |
| Who sets creator pay | You, per brief | The platform | The platform |
| Fee | Flat 15% inside the campaign budget | Included in the price per video | Included in the credit price |
| Ad rights | Written per brief | Check the terms | Check the terms |
| Best for | A launch batch of 3 to 10 videos | A menu price, no negotiation | 28 or more standard videos a year |
Detail for each: Billo alternative, Trend alternative and the best UGC platforms roundup.
Four demos from four roles are ready before the launch email goes out, and you keep the winning hook for ads.
You do not need an editor or a studio. The creator delivers a finished vertical clip. Developer and fintech founders, for example the team behind Agentspay, still need a human voice on screen to make a technical product feel approachable.
If the product is an app and not a web tool, see UGC for apps, which covers install ads and screen recorded reactions.
Post a campaign on UgcBoard with the product, the job to demonstrate, the payout and the deadline. US creators apply with a portfolio and a rate. You choose, share a trial login, review the video and approve it. The file and a written license are yours.
You set the payout per video and pay one flat 15% platform fee inside the budget. Paid ad rights add to the base fee. A four video launch with three months of paid use is under a thousand dollars in the example above. The UGC rates page has a worked budget.
Yes. Ask for a screen recorded demo with voiceover in the brief and provide a trial account. State which features may be shown and whether any customer data must stay hidden.
Yes if the brief and agreement say so. Choose a paid ads term and, if you want to run the ad from the creator's handle, ask for that authorization in the brief.
No. There are no subscriptions, packs or seat charges.
Post the brief, fund it when you are ready, and pay creators exactly what the campaign card says.
Post a paid UGC campaign or apply to one.