Product page and ad videos
Ask for a 15 to 30 second demo, an unboxing, or a problem and fix hook. Deliverables are video files, so you upload them to your Shopify product media, your theme sections, or straight into Meta and TikTok ads.
UGC for Shopify brands that need fresh videos every month
UgcBoard lets a Shopify brand hire US UGC creators for product page videos, paid social ads and email, without a subscription. You post a brief for free, creators apply with their rate, you fund the campaign into escrow and pay only for videos you approve. Each hire comes with a written license that names the platforms and the paid ads term.
The short answer
A Shopify store needs a steady supply of short vertical videos: a hook for ads, a demo for the product page, a testimonial style clip for email. Buying them from a marketplace usually means a monthly plan on top of creator pay. On UgcBoard you set the payout per video, add one flat 15% fee inside the campaign budget, and nothing is charged in months you run no campaign. Creators ship nothing back to you: they film, upload files, and you ask for up to two revision rounds before approving.
What a Shopify brand buys here
A license your team can read
Every agreement names the platforms, a 3, 6 or 12 month paid ads term, and whether whitelisting is included. If you plan to run creator videos as ads, pick the term in the brief so creators price it in.
Payout you control
The payout shows on the campaign card, and the campaign builder warns you when it is below the typical US range for the deliverables you picked. Creators receive the full amount, with no fee taken from their side.
Escrow until approval
The whole budget is held until you approve the videos. If a creator misses the deadline and the 48 hour grace period, the spot closes and its budget returns to you with the fee, under the published rules.
How a Shopify brand runs a campaign
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1. Write the brief
List the product, the hook angles, formats, usage rights, payout and deadline. The UGC brief guide has a worked example you can copy the structure from.
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2. Fund it
Send the budget by ACH or wire. The campaign goes live on the board once the transfer posts.
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3. Choose creators and ship
Creators apply with portfolio, pitch and rate. Pick the ones you want, then ship the product with a tracking number, or choose a digital product and skip shipping.
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4. Review and approve
Ask for up to two revision rounds. On approval the payout goes out and your license starts.
Shopify UGC options compared
Prices of other platforms come from their public pages in October and November 2026 and change often, so confirm before you buy.
| UgcBoard | Subscription marketplace | Fixed price per video service | |
|---|---|---|---|
| Monthly plan | None | Roughly $229 to $500 a month on the plans we checked | None, but prepaid packs |
| Who sets creator pay | You, per brief | Often you, plus a percentage fee | The platform |
| Fee | Flat 15% inside the campaign budget | 5% to 20% on top of creator pay | Included in the price per video |
| Best for | Batches of 5 to 30 videos at a payout you choose | High volume all year | Brands that want a menu price |
See each in detail: Billo alternative, Insense alternative, Collabstr alternative and best UGC platforms.
What Shopify brands ask for
Beauty, apparel and home
Try-on, before and after, and styling clips shot by creators who own the product category. Ship samples, set a deadline of a few days after delivery.
Supplements and food
Taste reactions and routine videos, with the claim language you allow written into the brief so creators do not improvise.
Gadgets and accessories
Unboxing and demo clips. For apps or digital products sold from the store, screen recorded walkthroughs need no shipping, see UGC for apps.
Amazon too
If you also sell on Amazon, see Amazon UGC for listing videos with the license wording marketplaces expect.
UGC for Shopify questions
How do I get UGC videos for my Shopify store?
Post a campaign on UgcBoard with the product, hook angles, formats, payout and deadline. US creators apply with their portfolio and rate. You choose, ship the product, review the videos and approve. Files are yours to upload to product pages, ads and email under the written license.
How much does UGC cost for a Shopify brand?
It depends on the deliverable and the creator. You set the payout, and the campaign builder shows the typical US range for what you pick. On top of the payout you pay one flat 15% platform fee inside the campaign budget. The UGC rates guide has a calculator.
Can I use the videos in Meta and TikTok ads?
Yes if the agreement says so. Choose a 3, 6 or 12 month paid ads term in the brief, and add whitelisting if you want to run the ads from the creator's handle.
Do I need a monthly plan?
No. There are no subscriptions, packs or seat charges. You fund a campaign when you are ready.
Can I buy just one video?
Yes. There is no platform minimum.
Get your next Shopify UGC batch
Post the brief, fund it when you are ready, and pay creators exactly what the campaign card says.