DTC and Shopify brands
Teams that need new hooks and testimonials every month for Meta and TikTok ads, at a payout they set.
Hire UGC creators in the US with escrow and written usage rights
Hiring UGC creators takes six steps on UgcBoard, and each one is built into the app. No spreadsheets, no DMs, no chasing contracts.
The short answer
To hire UGC creators, post a brief with the deliverables, usage rights and the payout you will pay each creator, fund it, then choose from the US creators who apply. On UgcBoard posting costs nothing, there is no subscription, and one 15% fee sits inside the budget you fund. The money waits in escrow until you approve each video, and creators keep the full payout shown on the campaign card.
How to hire UGC creators on UgcBoard
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1. Write the brief
Product, deliverables, hooks, formats, usage rights and creator requirements. Start from our UGC brief structure.
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2. Set the payout
Choose the payout per creator and the number of creators. The builder shows the 15% fee and checks your payout against the typical US range.
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3. Fund the campaign
Send a US bank transfer to the campaign's account number. The campaign goes live when it posts.
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4. Pick creators
Review portfolios, pitches and match scores, then select. The agreement is generated and signed in the app.
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5. Ship and review
Add the tracking number, then review deliveries and request up to two revision rounds.
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6. Approve
Approve, and the payout goes out. Your license starts and the raw files are yours to use within it.
How much it costs to hire UGC creators
Public 2026 rate guides put a typical US UGC video at about $150 to $200, with beginners lower and experienced ad creators well above. Paid ad usage and whitelisting usually add to the rate, so put them in the brief before creators quote.
| Example campaign | Amount |
|---|---|
| Creators hired | 4 |
| Payout per creator | $250 |
| Campaign budget | $1,176 |
| Platform fee, 15% | $176 |
| Creators receive in total | $1,000 |
Budget for spots you don't fill comes back to you, fee included. Try your own numbers in the UGC budget calculator, or compare how other platforms charge on best UGC platforms for brands.
Find UGC creators by niche, format and match score
Define the creator requirements alongside your deliverables so applicants know what the job needs. Narrow the fit with these filters.
- Niche, including beauty, fitness, apps and finance.
- Deliverable type, such as testimonials, unboxings, demos, tutorials, hook variations or raw footage.
- Age range, limited to creators 18 and over, and gender.
- US state for shipping needs or local relevance.
- Platforms and whether whitelisting is available.
Each application gets a match score based on niche, experience with your requested format, the requirements in your brief and the fit between typical rates and your payout. Stronger matches appear first. Use the ranking to prioritize portfolio reviews, then make the selection yourself.
When a funded campaign goes live, UgcBoard automatically notifies creators whose profiles fit. These recommendations bring relevant applicants to your brief without requiring you to search for and contact each creator individually.
What to look for when you hire UGC creators
- The first three seconds of their videos. That's what your ad lives or dies on.
- Clean audio and natural delivery to camera.
- A real fit with your customer: age range, lifestyle, niche.
- Experience with the format you need, such as testimonials or demos.
Our guide on how to find UGC creators goes deeper.
Who hires UGC creators on UgcBoard
Amazon and TikTok Shop sellers
Sellers who need unboxings and product demos with listing and ad rights written down. See Amazon UGC for listing formats and costs.
Apps and SaaS
Product teams that need screen recorded walkthroughs, with no product to ship.
Agencies
Shops running UGC for several clients, with a workspace and invoice per client. If you are comparing this with a retainer, see the UGC agency alternative.
Questions about hiring UGC creators
How much does it cost to hire a UGC creator?
Most US UGC creators charge about $150 to $200 per video in 2026, with beginners from around $75 and experienced ad creators at $300 or more. Paid usage rights, whitelisting and extra hooks raise the rate. On UgcBoard you set the payout and the 15% fee sits inside your budget.
How do I find UGC creators for my brand?
Start with your niche, required format and usage rights, then set a payout that fits the work. On UgcBoard, a funded brief brings applications ranked by match score and notifies matching creators. Review relevant portfolio videos, typical rates and whitelisting availability before choosing who to hire for your brand.
Where can I hire UGC creators?
You can hire them through UGC marketplaces, agencies or by direct outreach on social media. A marketplace like UgcBoard lets you post one brief, get applications from US creators with their portfolio and rate, and pay through escrow with the license written into each agreement.
Do I need a contract with a UGC creator?
Yes. A contract should name the deliverables, revisions, payment terms and the usage rights: platforms, how long you may run the video in paid ads and whether whitelisting is included. UgcBoard generates that agreement from your brief for every hire.
How long does it take to hire UGC creators?
Applications start as soon as your funded campaign goes live on the board, and you can select creators as soon as they arrive. Delivery deadlines are the ones you set in the brief, usually one to two weeks after the product arrives.
Hire your first UGC creators today
Post the brief at no cost, fund it when you are ready, and approve before anyone gets paid.