Usage rights
Organic use costs least. Paid ad rights for 3, 6 or 12 months, and whitelisting from the creator's handle, add to the price because the brand gets more value from the video.
UGC rates in the US and what drives them
UGC rates depend on what you ask for and how you plan to use it. Public 2026 rate guides put a typical US UGC video at about $175, and bundles of five or more at about $162 per video.
Source: Influee, UGC Rates 2026.
What moves UGC rates up or down
Video length and hooks
A 60 second demo takes more work than a 15 second clip. Each extra hook is another take to film and deliver.
Raw footage
Unedited clips let your editors build new ads, so creators often charge for them.
Number of videos
Bundles usually lower the price per video.
Turnaround
Short deadlines usually cost more.
Experience and niche
Creators with strong results in a niche, or niches that need expertise, charge more.
UGC budget calculator
- Total campaign budget
- $2,000
- Platform fee (15%)
- $300
- Each creator receives
- $425
Rate check
Below the typical US range for these deliverables Within the typical US range for these deliverables Above the typical US range for these deliverables
Setting a payout that attracts good creators
- Price the rights, not just the video. Paid ad rights should come with a higher payout.
- Remember creators see their payout, which is 85% of the budget per creator.
- Under the typical range? Expect fewer and less experienced applicants.
- Running many creators? A bundle of videos per creator can lower your cost per video.
Read more in UGC creator rates in the USA.