UGC agency or marketplace, which fits your brand
A UGC agency finds creators, manages them and delivers videos for a retainer or a markup. UgcBoard gives you the same outcome with you in control of the brief, the creators and the budget, for a flat 15% fee.
UGC agency vs UgcBoard
| Typical UGC agency | UgcBoard | |
|---|---|---|
| Pricing | Retainer, markup on creator fees or both | Flat 15% of the campaign you fund |
| Who picks creators | The agency | You, from ranked applications |
| Creator rates | Usually not visible | You set the payout per creator |
| Usage rights | Depends on the contract | Written into every agreement |
| Commitment | Often monthly minimums | None, pay per funded campaign |
| Payment protection | Paid upfront to the agency | Escrow until you approve |
When an agency still makes sense
If you need full creative direction, scripting and editing handled by someone else, an agency can be worth the premium. If you know what you want to test and need a steady flow of videos at a known cost, a marketplace is usually cheaper and faster.
Are you an agency
Agencies can run every client on one UgcBoard account: a workspace per client, roles for your team and a monthly invoice per client. You keep your margin and your client relationships.