Product and audience
What the product is, who buys it and the one problem it solves.
UGC briefs that creators can film from
A good UGC brief answers every question a creator would ask before filming. It also becomes the agreement on UgcBoard, so a clear brief protects both sides.
The sections of a strong UGC brief
Deliverables
Number of videos, length, formats, hooks per video and whether raw footage is included.
Key messages
Two or three points to get across, in plain words, plus claims the creator must not make.
Do and don't
Setting, tone, wardrobe, things to show and things to avoid.
Usage rights
Organic, paid ads with a term, whitelisting.
Creator requirements
Niche, age range (18 and over), gender, US state, product shipping.
Timeline and revisions
Application close, delivery date, review window and revision rounds.
Payout
The amount each creator receives.
Common mistakes in UGC briefs
- Writing a script word for word. UGC works because it sounds natural.
- Asking for many messages in one 15 second video.
- Leaving usage rights out, then asking for paid ads later.
- Vague revision terms that turn into endless reshoots.
- A payout far below the typical range for the rights requested.
A ready template
Our UGC brief template gives you every section in plain text, ready to copy. The campaign builder follows the same structure and shows a preview of your brief as creators will see it.