UGC creators and how brands work with them
UGC creators film short videos that look and sound like a real customer talking about a product. Brands use those videos in ads, on product pages and on their own social channels.
What UGC creators make
- Testimonials and reviews to camera.
- Unboxings and first impressions.
- Product demos and tutorials.
- Several hooks for the same video, for ad testing.
- Raw footage for the brand's editors.
UGC creators vs influencers
An influencer is paid to post to their own audience. A UGC creator is paid for the content itself, which the brand posts or runs as ads. That's why follower count matters much less in UGC than video quality and delivery.
How brands work with UGC creators on UgcBoard
- The brand posts a funded brief.
- Creators apply with a portfolio and a pitch.
- The brand selects, and an agreement with the license is generated.
- The creator films and delivers, with revisions inside the brief.
- The brand approves and the creator is paid.
Want to become a UGC creator
Start with how to become a UGC creator and our explainer on what a UGC creator is. When you're ready, create your profile.