UGC brief template you can copy today
This UGC brief template covers everything a creator needs to film without a call. Copy it, fill it in, and paste it into your campaign. No email required.
The template
Campaign title. One line a creator understands at a glance, for example "Testimonial videos for a cordless vacuum".
Product. What it is, the link and the one problem it solves.
Audience. Who buys it, their age range and what they care about.
Deliverables. Number of videos per creator, length (15, 30 or 60 seconds), format (vertical, square, horizontal), hooks per video and whether raw footage is included.
Key messages. Two or three points in plain words.
Do. Setting, tone, what to show, wardrobe.
Don't. Claims to avoid, competitors not to mention, things not to show.
Usage rights. Organic only, or paid ads for 3, 6 or 12 months, and whether whitelisting is included.
Creator requirements. Niche, age range (18 and over), gender, US state, whether the product ships.
Timeline. When applications close, when the product ships, when delivery is due, the review window and the number of revision rounds.
Payout. The amount each creator receives.
A filled in example
Campaign title. Testimonial videos for a cordless vacuum.
Product. A lightweight cordless vacuum for small apartments. It solves the problem of dragging out a heavy vacuum for small messes.
Audience. Renters aged 25 to 40 in small apartments who clean little and often.
Deliverables. Two vertical videos per creator, 30 seconds each, three hooks per video, raw footage included.
Key messages. It's light enough to grab for a quick cleanup. It handles pet hair. It charges on a small wall mount.
Do. Film in your own apartment in daylight, show a real mess, keep it casual.
Don't. Don't compare with named brands. Don't claim allergy benefits.
Usage rights. Paid ads for 6 months, whitelisting included.
Creator requirements. Home and cleaning niche, 25 to 40, any gender, any US state, product ships.
Timeline. Applications close in 7 days, product ships within 7 days of selection, delivery due 10 days after the product arrives, 5 day review window, two revision rounds.
Payout. Set inside the typical US range for two videos with paid rights and raw footage.
Tips for using the template
- Write key messages, not a script. Natural delivery is the point of UGC.
- One idea per short video. A 15 second clip can carry one message well.
- Be specific about rights now. Adding paid ad rights later means renegotiating.
- Set a fair payout. Check UGC rates before you publish.
More on structure and common mistakes in UGC briefs that creators can film from.
